After extensive construction work over the summer, the CERVO Mountain Resort in Zermatt is now ready for winter. Daniel F. Lauber, hotelier and manager of the five-star hotel, and his team used the construction period and the COVID-19 phase to focus on the organisation’s sustainability performance, with the help of the Ibex Fairstay management tool. They are now the first Valais hotel to receive the Ibex Fairstay sustainability label. The fact that they achieved the second-highest level, “Gold”, straight away, shows that the recently formed team was already on the right track.
Goal: Zero Waste
“By defining our position through ‘Ibex Fairstay’, we know where we stand. It's a great foundation and, combined with the new building, a significant motivator to make further and deeper progress in this issue,” said Lauber. A new sustainability team has been formed to implement the planned measures. The hotel hopes to encourage partners and suppliers to join their commitment to sustainability and dreams of one day being a zero waste hotel.
Sustainability has arrived in the five-star hotel industry
“It’s extremely exciting to see how guests’ changing requirements, current circumstances and our own knowledge have enabled sustainability to make its way into the five-star hotel industry,” said Lauber. CERVO shows that luxury can be associated not with waste, but with the enjoyment of high quality and conscious experience.
Ibex Fairstay – setting the standard for the industry
For the last 20 years, Ibex Fairstay has helped Swiss accommodation providers run their businesses more sustainably, supporting more than 60 companies to date. Offering a practice-based certification, it recognises hotels, hostels and other accommodation providers who demonstrate excellent sustainability practices. The organisation is analysed using an extensive set of criteria and evidence-based calculations, and suggestions made for improvements.